Fortunoff Backyard Store is for a majority of the year, an outdoor furniture company. From October - December the whole store shifts to include a large selection of Christmas trees, and all Holiday related decor and accessories. 

The Holiball® was a new addition in 2023, in which there was a need to explain how to secure the large outdoor inflatable ornament, to the ground outside. 

Along with directing the shoot, I was also the actor in the scene due to last minute schedule conflicts with the model. I edited the video in Premiere Pro.